The European Innovation Council will be present with its EIC-funded companies at CES Unveiled in Amsterdam. As part of the road to CES 2025, which returns to Las Vegas from January 7-10, Unveiled in Amsterdam connects Europe's iconic brands and promising startups, top-level government officials, industry leaders, investors and media.EIC joins forces with CTA and CES Unveiled in a shared goal to harness the untapped potential of technology and showcase European innovation at a global scale. Moreover, the EIC is determined to upgrade the visibility of Europe as a whole and as a result will cooperate with European National Delegations present at CES Las Vegas to create strong synergies and bring the European Innovation under a strong European quality brand.A new addition to CES Unveiled this year is the "pitch battle"--an on-site opportunity for the next generation of start-ups to showcase their innovations. Judged by influential business leaders, EIC decision makers, investors and engineers, the winner of the pitch battle will receive a booth space in Eureka Park at CES 2025 in Las Vegas.Learn more about the partnership.