For the general public: the objective is to raise public awareness of the results of Cohesion policy and their impact on citizens' lives to Europeans who are unaware of the EU and of the EU action in their region. Information should focus on developing greater understanding of the contribution of Cohesion policy to boosting jobs and growth in Europe and reducing disparities among Member States and regions.
For stakeholders: the objective is to engage with stakeholders (including national, regional and local authorities, beneficiaries, businesses, academia) to further communicate the impact of Cohesion policy on their regions and to feed into the discussion on the future of Cohesion policy and, more broadly, the future of Europe.
Planned actions and their expected reach and impact should be described and quantified in the relevant section of the application form. This will then be compared to the results actually achieved as reported in the continuous reporting deliverables submitted via the portal, as well as the full final report at the end of the campaign.
Expected Outcome:
- to increase media coverage on Cohesion policy, in particular at regional level
- to enhance people's awareness of the results of Cohesion policy and their impact on their lives
- to achieve concrete
