The objective of the MEDIA 360 action is to develop major audiovisual hubs capable of proposing a strategic set of activities which respond to key opportunities and challenges at the European level. To encourage a coherent approach where the hubs exploit their unique identities and capabilities, as well as economies of scale, MEDIA 360 supports a package of activities implementing a shared vision and objectives with an impact across the value-chain.
The action will support a package of activities facilitating the creation, promotion and distribution of European content, and/or the uptake of new technologies or business models by the audiovisual sector. The activities shall have impacts across the value chain (for example supporting talents and skills, developing markets and networking, supporting innovation and private investment, supporting international co-productions, as well as other relevant areas) and be implemented by European organizations able to attract European and international participants. The applicants shall present a comprehensive strategy and a coherent package of activities and be able to demonstrate their strong added-value and structuring effect across the European audiovisual industry.
Expected results
Reinforce the capacity of the EU industry to create, produce, distribute and promote European works with the potential to travel across the EU and beyond;
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