Expected results:
Improvement in the trans-national distribution of recent non-national European films.
Increase in the investment in the production, acquisition, promotion, theatrical and online distribution of non-national European films.
Develop links between the production and distribution sector thus improving the competitive position of non-national European films.
Description of the activities:
There are two phases for the funded activities:
1. The generation of a potential fund which will be attributed according to the performance of the company on the European market.
2. The implementation of the action - the potential fund thus generated by each company must be reinvested in:
-minimum guarantees or advances paid for the international sales rights on eligible non-national European films;
-the promotion, marketing and advertising on the market of eligible non-national European films.
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