- For information provision and promotion programmes aiming at increasing the awareness and recognition of Union quality schemes mentioned in Article 5(4), points (a) and (c) of Regulation (EU) No 1144/2014:
The objective is to increase the awareness and recognition of the Union quality schemes, namely:
(a) quality schemes: protected designation of origin (PDO), protected geographical indication (PGI), traditional speciality guaranteed (TSG) and optional quality terms;
(b) the logo for quality agriculture products specific to the outermost regions of the Union.
One of the expected results is to increase the levels of recognition of the logo associated with the Union quality schemes by the European consumers and increased knowledge of the information the quality schemes aim to provide. According to Special Eurobarometer 520, only 16% of Europeans consumers recognize the logos of products that benefit from a protected designation of origin (PDO), 22% recognise a protected geographical indication (PGI), and 16% recognise a traditional specialty guaranteed (TSG), these being the main Union quality schemes.
The expected ultimate impact is to increase awareness of the Union quality scheme and to enhance the competitiveness and consumption of Union agri-food products registered under a Union quality scheme, raise their profile and increase their market share.
- For information provision
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