Innovation Call: Main Innovation Projects 2025. Objective EIT Culture & Creativity invites you to submit proposals for the 2025 Innovation Programme, aimed at supporting cutting-edge projects that address key challenges in the Cultural and Creative Sectors and Industries (CCSI). This call seeks to foster groundbreaking innovations in Fashion, Architecture, Cultural Heritage, Audio-Visual Media, and Gaming, helping stakeholders navigate the challenges of globalisation, digital transformation, emerging technologies (such as AI), and environmental sustainability. Through this call, EIT Culture & Creativity aims to develop a balanced portfolio of high-impact projects, strengthen long-term partnerships, and expand the innovation ecosystem surrounding the sector. Selected projects may also benefit from additional services beyond the lifetime of the grant, including support for market access, investor pitching sessions, networking opportunities, and collaboration with the broader EIT community. Scope and topics of the call The Regular Open Call for Main Innovation Projects supports one-year initiatives designed to advance technologies from TRL 6 to TRL 9, ensuring a smooth transition to market. Projects must address challenges in at least one of the KIC’s focus areas (Audio-Visual Media, Fashion, Architecture and Cultural Heritage). Projects must be completed within a 12-month period, with a focus on rapid commercialization. Projects will...