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The EU proposed new marketing standards for the agri-food products

|Strategies
28 April 2023

Photo credit: European Union, 2020 - Photographer: Xavier LejeuneThe European Commission proposed to revise the existing marketing standards for the agri-food products to help consumers make more informed choices for a healthier diet and contribute to prevent food waste.

What are the marketing standards 

Since the birth of the international trade, the European Union designed its marketing standards, complying the standards established at international level by the United Nations (UN), to ensure the high quality of the agri-food products, which are today covered by the Regulation 1308/2013, to protect the consumers, as well as to facilitate the trade with third countries. 

However, due to the innovation of the last decade, which is changing not only the agri-food sector but also the societal conce

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